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I was having coffee with an old copywriting friend of mine the other day and he reminded me how localised copywriting work used to be before the age of the internet.
Even 10 years ago when many large organisations around the world were comfortable with emails and websites, smaller businesses had not really embraced the power of this new communication medium.
As a Melbourne based copywriter, the majority of work was sourced locally when Melbourne businesses wanted advertising material to be prepared for them.
Today, the playing field has completely changed. I may be a Melbourne copywriter, but businesses around the world use my services, which is made incredibly easy with skype and email.
Social media, websites and email newsletters all require regular, informative and personalised content to attract customers to purchase from a business.
What the introduction of the internet did all those years ago was to provide a new medium for all business to sell their products in a far more direct and customised way.
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Click on the contact tab above and send me an email.
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