Attract more customers with compelling website copy

Attract more customers with compelling website copy

Your web presence is crucial to the success of your business.  Clients don’t flick through the Yellow Pages anymore to find the phone number for product and service providers. Instead, they type exactly what they’re after into their smartphone or computer browser.

After reviewing two or three websites, customers will then make an enquiry. If you’re not coming up in those searches, or even worse, if you don’t come up in the search results when someone types in your business name, then your business will not survive.

I’m raising the importance of websites today because it’s at the forefront of my mind. Right now I’m freshening up my website. I’m re-working both the written content and design to keep my business looking the best that it can.

So my question to you is – how long has it been since you improved your website?

• Is all of your information up to date?

Make sure that your clients have the correct phone, email and social media details so they can contact you on their very first attempt.

• Are there new enhancements, products or services you can share with your customers? 

Publish new testimonials from recent clients, write short articles to launch any new products, blog about your latest service offerings.

• Is your website ranking well in the search engines for relevant search terms for your business?

Consider what top 10 phrases best describe your product or service. Put yourself in the shoes of your prospective client. Would these phrases be the most likely things they would enter into a search engine? If so, make sure that these phrases are written throughout your website on relevant pages.

• Are you regularly engaging with past, present and prospective customers through blog posts, e-newsletters and emails with your latest offers?

Many customers are not ready to buy when they first come across your business. It is important to capture their email addresses and regularly keep in contact with them. Over a period of time you can build a trusting relationship through newsletters, emails and regular blog posts. When the customer is ready to buy, they will have your details and will know what you can offer.

The team at Sales Copywriting are experts at writing website content, designed to lift your search engine ranking.  We also write compelling sales letters, informative blog posts and targeted newsletters.  Call or email us today to find out how we can help you quickly achieve your goals.