“Testimonials equal power” says Melbourne copywriter

“Testimonials equal power” says Melbourne copywriter

Would you like to be recognised within your marketplace as credible and honest business owner who delivers exactly what you promise?

The fastest way to build respect and rapport is to constantly ask for testimonials from your current clients. It is critically important that you do ask for them because most of the time they don’t just happen.

If a customer tells you how happy they are with the service you’ve provided them, ask them right there and then for a testimonial.

In days gone by you might have captured these happy recommendations in a notebook. These days you can offer clients something to write on or you could just whip out your phone and ask if it’s OK for you to record them.

Video is the most powerful form of testimonial and you can easily upload it onto YouTube.com and your website. Potential clients can then easily relate to your happy customer if they can see what they look like – body language is a very powerful communicator.

Make sure that your testimonials are easily available to anyone checking out your business. Have the best ones printed and placed on your wall at reception and run your video footage on a TV or computer.

If you have prepared a quote for a job, then that is the ideal time to present a package which includes a small number of your finest testimonials.

It is important to note is that any prospective customer likes to know that everyone else thinks you are fantastic. The comfort in knowing that you’ve built strong and happy relationships with others only strengthens the possibility that you are going to secure this new client.

As a copywriter, I often use the testimonials written about my clients to enhance a sales pitch. It is guaranteed as the fastest way cut to the chase and build the trust that your customers are after.